Thursday, 2 May 2013

Fitness is the Fashion Mantra for May

In case you haven't noticed or you are a new reader, we here at Heiress at the start of every month, for a while now, have been sharing Magazine Covers for the month or maybe our favorite editorial. Even though our world is online, we still like to see how printed magazines are doing. What the editors around the world are envisioning as fashion's future. And we make sure to find a direction in it.

The May Covers interestingly point towards fitness, swimsuits and the sea. In India, May officially means kick starting of the "real" summers. So the lure of the sea, or even water ( we talked about pool parties a while ago) is understandable. We are pretty sure its the same for any country starting the summer season. 

But most interestingly, these covers do not feel to us like anorexic women on display. They look healthier don't they? Hence we feel the message is fitness for fashion. What is your take?  

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  1. I can really get a sense of the summery vibe of these covers! I almost didn't recognize Naomi Campbell with the lighter hair, she looks amazing. Can't believe thats Britney, she looks very photoshopped. Loving the cheery yellow theme of Hayden's cover, thats my fav!

  2. YEAH! I LOVE THIS! STRONG IS THE NEW SKINNY! :) I'm not saying there is anything wrong with being stick thin or skinny, you are all beautiful too! I just love seeing diversity and strong being portrayed on covers of magazines! Sends a good message to us all... focus on your health, not other people's body types they were born with!

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