So our team sat down to go through all major fashion shows and spot color trends. The color 'Yves Klein blue' kept popping up and is a sure hit for SS12 - From hermes to Mc cartney to Burberry , everyone seemed to have a dosage of the bold color. On the Indian front Rimzim Dadu embraced the hue with dragonflies !! We , of course , will stock this color up in our spring collection , so stick to the blog and stay updated to see what you can order from our store to stay on trend!
And the fashion nerds that we are, we were adamant on finding the roots of this interesting color name. Turns out the French artist Yves Klein invented this hue and patented it too in the 1960! It's also popularly known as International Klein Blue (IKB). The artist used this color extensively in his works, and the top most picture in this post is a blue monochrome that he made. Other interesting works in this color, by him we shared below ( taken from the Yveskleinarchives).